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🔗 Session 4

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CAROL@CAROLSANFORD.COM
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STRATEGY #2-4 April 26, 2019

Strategy Thinking-

COHORT #2-SESSION 4- 4.26.19

CAROL@CAROLSANFORD.COM
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Pursuing Growth, Regeneratively

Session Four—
Pursuing Growth, Regeneratively

Aim: Develop Capability to Work

with 3 Levels of Growth and the
Systems Thinking Mind it requires

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Opening Reflection

Core Source of Conflict, War, hurt feelings, lost
customers & markets, decline ability to govern?

––––––––––––––––––––––––––––

Core Source of Love, Intimacy, Long term
relationships, Caring, Ecological Health, Cooperation,

Justice, Fairness and Equity?

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The HOW we Think is the Answer

HOW

Think

(frameworks)

WHAT

Think

About

i.e. Subjects

Thinking

“thoughting”

Action

POWER IS Upstream

Performance

Exercise: Think about someone you ….

..Love and care for: a child, partner in life, parent

First, How do they feel when you applied a set of generic standards and ideals about their
behavior, to special occasions. E.g. “wives roles are…,” “children should be..”; “children should
do..” “older parents are…?”

How do they feel when we we pay attention repeatedly, and try to fix, a shortfall they have to
the exclusion of their whole amazing selves. To their aspiration and desire to express
themselves. When we fragment them?

How do these affect your relationship and the growth of each of us?

Contrast this with

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Exercise: Think about someone you ….

..Love and care for: a child, partner in life, parent

Second, How do they feel when you see them as a unique being who understands them their
aspirations, their lives and how they ar4e seeking to live them.

◦How do they feel when you work with them to develop more skills, mental ability and design fields of energy
that support their becoming who they fully can be
◦How do they respond when you work to help them get the best support, surroundings and opportunities for
their personal unique journey and path. They feel you thinking about this on their behalf. And you are right on
so much of the time that they feel embraced with your caring for them as a life force?
◦How do they feel when you engage in a way that you co-create a way to be together, perhaps principles about
how to operate, engage and develop?
◦What do these two polar considerations suggest about the core of sourcing of decline of lives compared to the
innovative evolution of lives?
◦Create two columns. One that has an evolutionary effect. One that has an entropic/devolving effect? Put
characteristics in each

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The Difference is…

Systems thinking (particular Living Systems Thinking) versus Elemental Thinking

◦Life as evolving co-creatively and intertwined in impacts versus seeing life as made up of separate things
(even people at things), events, problems that are unconnected in affects and effects. With “thinging”,
we objectify Earth, Women, cities, etc. It is a traditional physics view versus a quantum physics view.

◦And it is pervasive!!!!

◦Trap: WE think if we put goodness in the “Thinging” versus badness, we are golden. E.g. be kind, versus
be stern. Recycle versus Waste. But both so-called’ ideas, when they have the underlying Elemental
Thinking are entropic. E.g. be kind to my child, or spouse or neighbor, is still on the thing column.

◦How does this relate to doing business? Form Principles/Guidelines to test

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Carol’s Living System Thinking compared
to Elemental thinking- Top Four

Elemental Thinking
Living Systems

Generic/Commodity- all the same in a type;
Abstract because not connected to a life, e.g.
Certifications, competencies, dashboard, ideals,
standards, curriculum, models

Specific, unique, lives we know and support,
creative on their behalf

Fragmented- see their parts as if dissected mentally,
problems, aspects relevant to us and our desires,
out of any context; subject based

Lives that are living with aspiration and welcome
people who understand us to engage.

Existence to be improved, e.g.
Essence to be creative from with unique potential
to that Essence

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Flat or Fixed- unchangeable, at a defined level; e.g.
high potential, top or low performer, one of type;
categorizable.

Living Systems Thinking Capability- Our
work here

Everything we introduce requires the use of and further development of that mind and way of thinking.

◦Framework thinking with Systems thinking that keeps us in Living Systems mind
◦Reflection on mind at work and state of Being. Able to see our mind and being state as they fluctuate. Including our pervasive
cognitive biases.
◦Manage of state of Being that pulls us out of Systems Thinking and dumps us into elemental/thing Thinking

Restraint, we are programmed, from birth, to do elemental thinking. WE are surrounded by business practices
build from non-systems thinking- including most of what you currently use. Have to examine deeply and stop
most to create space. Particularly Purpose/Mission Driven companies. Adopted many ‘do good’ practices thinking
they are not like the extractive companies now. Earth needs us to shift to Living Systems thinking, as does
democracy.

We mistake better ideas for system/regenerative/sustainable thinking. But idea that are better than some bad
ideas are not operating on the right column, just a better answer for the left column. E.g. Deciding to use SERVICE
at the place to start seems better than starting with Extract money. But it is not a different mind, still elemental,
but seemingly better content. It will not achieve the outcomes we found with our opening exercise. E.g. being of
service to our loved one never gets to Unique, Specific, Lives they live, etc. We have only done what Einstein
warned against, using the same mind.

Aim: Experimenting with seeing the mind at work to evolve a system’s mind.

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Six Nodal Aspects of Strategy

Corporate Direction

(Essence, Global

Imperatives,

Intersection

Pursuits
Achieve Strategic

Intentions for

Growth

Portfolio
Differentiation
(Buyers, Users,

Consumers

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Systems Thinking View of Growth
Initiatives- Framework Thinking

Elemental approach

Survey customers for needs and problems. Problem solve for meeting them, spread to other
customers as way to improve how we work. (Examine for left hand vs right hand column)

Systems thinking approach: Particular Customer/consumer looked at as a living, aspiring being

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Reconciling Question

Restraining Question
Activating Question

Systems Thinking 3 Types of Growth
Initiatives- Framework Thinking

Systems thinking approach: Particular Customer/consumer looked at as a living, aspiring being

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Expansion

Extension

Evolution

Expansion— up market
share and new customers
for same products; Improve
the VAP and working of
ecosystems members (Cash
flow growth

Extension— Higher value
markets; system of products
differentiated by qualitative
characteristics; Earth to Earth
alignment of VAP and
development of organization &
members for higher margin
materials and benefits

Evolution— new form of
offering and system in concert with
industry evolution; requires
singularity and distinctiveness of
business and place in the industry
(earnings growth)

Process: Carol Sanford Institute since 1977

Caveat: Do not make categories. Discover them by imaging them alive and aspiring.

1.
Identity your most persistent habit of elemental mind, before beginning, and how to watch

for it. (SO/Aim)

2.
Examine the history or your own growth as a business. Contrast to other businesses you

know somewhat well.

3.
What are the implications for your business?

4.
Engage in growth exercise

Example: Orchard Hardware

Buyer Nodes Process

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Self Reliant

Family
Engagement

Uninterrupted
Life

Expert Assurance

Be on Trend

Brand
Trustworthy

The Regenerative Business Summit

Theme: Essence Expression Through Your Business

Where: Fusion of Virtual/Local

November 19, 2019

Be a Champion- Location, Invites, Host

Free attendance of 3 Leaders

We Work—Essence to Essence

ASK YOUR RESOURCE

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TRBDC- Next Session

June 14, 2019
11 am- 1 pm PT

Between Sessions- Use Frameworks to engage in exercises, introduce

to others and Reflect often. Use Modes of Being & System vs
Elemental contrast you created to reflect in meetings, on decisions,

and with events.

Engage your organization in today’s work! Next week and two weeks

out. Build a bi-weekly ritual!

CAROL@CAROLSANFORD.COM
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