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© 2019 Copyright Carol Sanford Institute. All rights reserved. Permissions: carolsanford@carolsanford.com SYSTEMIC VIEW OF STRATEGIC THINKING Essence – Corporate Direction Business Environment Parameters Roadmap transitions Incremental Improvements Nature Proximate Environment Universe Seeking refinements and concentration within the current parameters Next phase or era moves are made toward the essence value as shifts in capability, technology, or competitive dynamics unfold. Phases of Product evolution to move in a disciplined way toward the essence of the material, technology or business